Imagine that you are a busy college student, waiting in line to copy an article you need for your upcoming final exams. A stranger taps you on the shoulder: “Could I cut in? I want to go first because I’m in a hurry.” Meanwhile, in the next line, another stranger taps on your friend’s shoulder: [...]
Writing the sales copy is one of the biggest challenges you will have to face when selling your service or product on the Internet. You have to be able to put across the benefits of your product to the potential buyer, who with a bit of luck has already been trying to find the answer [...]
One of the most powerful weapons in any marketer’s arsenal is a well-constructed sales letter. It provides the perfect vehicle to drive home your sales presentation, and it allows you to reach thousands and even millions of people all at once. There are many ways to go about crafting the perfect prose needed to grab [...]
One of the true laments from management today is that employees cannot express themselves with the written word. Owners and stockholders have the same complaints about management. Today in the age of the paperless office the importance of the written word is increasing especially as direct live voice contact becomes more and more problematic. If [...]
As someone once new to writing press releases myself, I will tell you honestly that writing a press release is no big deal. I panicked the first time I needed to write a press release. I had never written one before and didn’t even really know what they entailed, much less the purpose of them. [...]
Have you ever wondered how all of these guru types make these astounding eye appealing sales letters? I know I have! Every time I get an e mail and read one of these letters I think to myself how do they make it look so good? Or how did they make that great graphic heading [...]
Years ago, I remember reading a quote, “The good thing about being depressed is that you can catch up on your sleep”. The author may have been Erma Bombeck, but I am not certain. The point of showing you the above is to illustrate the possibility of finding jobs online by writing. Is that depressing? [...]
Copywriting is one of the most needed elements of effective online marketing. Copywriting involves writing words strategically that can promote a person, product, business, or idea, which intends on having the reader take action of some form. So, if you want to sell something or to create traffic by obtaining links from others, it is [...]
Editors are funny people. They really are. Not so much in the form of laughter funny as in the way they view the world and the language used to describe it. Pity the poor novice writer who brings a piece before an editor that has violated the rules of the AP Stylebook. That is a [...]
Oscar Wilde’s answer to what type of writing pays the best was, “Ransom notes!” With the advent of the Internet, a good writer or manager of writers can make ransom notes look like pocket change. Whether you supply content or sales copy, there’s a river of money flowing to those who can put together words [...]
